Relationships
have been the fabric of commerce since business began. And,
all companies have some form of relationship strategy; from
the way the Receptionist answers the phone, to how Sales
or Support staff respond to a customer inquiry. Most companies
would agree that a cornerstone of any successful enterprise
is how well it manages its relationships.
Customer Relationship Management software (CRM)
brings it together, giving a company the ability to manage relationships across
all of a company's touch
points, Marketing, Sales and Customer Service and Support, providing a seamless
flow of information and interaction with the customer and a greater collaborative
effort for the entire organization.
Combine this with an integrated approach to enterprise
solutions, incorporating aspect of Legacy ERP and Telephony systems, the power
of a companies CRM strategy is then amplified offering a “Total CRM” experience.
Armed with this unique 360-degree view, companies
then have the capability too Identify effectiveness of Marketing Campaigns and
Sales Goals, Improve customer retention and ulitmalty make greater use of a companies
greatest asset, it’s customer information with something as simple as knowing
when to make the right offers to the right customers at the right times.
With our emphasis on people, process, and technology,
we take our structured methodology of deploying solutions and work with you to:
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• Develop
a CRM strategy for your Business
• Discover specific business problems
to be addressed
• Define formal, measurable objectives
for your CRM initiative
• Uncover technology issues that
you're organization may face, like integration of your
CRM solution with your ERP/accounting system, customer
data capture and telephony system and work with
to provide solutions for those issues.
• Help you gain a solid understanding
of how what you're planning will affect:
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Your people,
o Your current business processes
(if indeed you have formal, structured, repeatable processes in your marketing,
sales and customer service areas)
o And, most importantly, the
satisfaction and loyalty of your customers. |
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ESP
works with its Clients so they experience the benefits of CRM
as a business process, not just another piece software. We
show you how this process can be integrated into traditional
business models to reduce costs and improve customer retention
and increase profits.
And we do it at a price that is agreed to upfront and guaranteed.
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